Forget large auditoriums and sales pitches; instead, anticipate robust discussions, provoking panels, and fulfilling connections with industry trailblazers. At Mastermind, you’re not just a part of the event – you are the event.
Keynote
Gaurav Agarwal
Chief Growth Officer at Click Up
Panels
Building An Unmistakable Brand Through Content: Standing Out Against the Artificial
Fascination with artificial intelligence is at an all-time high. Yet, consumers want to interact with distinct, authentic, living brands—brands producing content that breaks through the noise.
Panelists from innovative brands discuss how they’re cutting through the mediocrity.
Panelists
Monica Mehta
Senior Content Marketing Writer
at Snowflake
Kari Homan
VP of Content Marketing
and Social Media
at Zendesk
Eric Stoessel
Vice President, Communications
& Content Strategy
at Medallia
Forecasting in Marketing: The Art and Science of Exploring Possibility
Forecasting in marketing is not just about prediction. “Forecasting looks at how hidden currents in the present signal possible changes in direction for companies…thus, the primary goal of forecasting is to identify the full range of possibilities, not a limited set of illusory certainties.” (HBR, 2007)
Panelists from high-growth companies discuss their approach to forecasting and the pursuit of opportunities.
Panelists
Vitali Edrenkine
Chief Marketing Officer
at Arcserve
Mark Boothe
Vice President, Enterprise Marketing
at DOMO
Amy Heidersbach
CMO
at DHI Group
Building An Unmistakable Brand Through Content: Standing Out Against the Artificial
Panelists from innovative brands discuss how they’re cutting through the mediocrity.
Forecasting in Marketing: The Art and Science of Exploring Possibility
Panelists from high-growth companies discuss their approach to forecasting and the pursuit of opportunities.
Panelists
Panelists
Monica Mehta
Senior Content Marketing Writer
at Snowflake
Kari Homan
VP of Content Marketing
and Social Media
at Zendesk
Eric Stoessel
Vice President, Communications
& Content Strategy
at Medallia
Vitali Edrenkine
Chief Marketing Officer
at Arcserve
Mark Boothe
Vice President, Enterprise Marketing
at DOMO
Amy Heidersbach
CMO
at DHI Group
Discussions
No matter which discussion track you join, expect to find an energetic and driven group of marketers committed to pushing boundaries in the marketing industry.
Martech Stacks—What are the Latest Tools and Solutions?
How Do You Develop Trust Within Your Teams to Achieve Peak Performance?
How Do You Perform Effective and Actionable Audience Research?
How Will AI Impact the Future of Search and How Do We Prepare?
How Do You Work With the C-Suite to Find Successful Compromise?
How Do You Foster Creativity and Innovation to Build Successful Campaigns?
How is AI (and Generative Content) Impacting your Content Creation Process?
How Do You Avoid Over-Reliance on Specific Distribution Channels (and Test New Ones)?
How Do You Balance Full-Funnel Resource Allocation (both Demand Generation and Capture)?
Agenda
November 13
November 14
November 15
Morning/Early-Afternoon Arrival
Complimentary ridesharing from the Salt Lake City Airport
11:00 AM – 1:00 PM
Check In
Badge Pick-Up & Room Assignment
1:00-1:30 PM
Mastermind Kickoff
Opening Remarks from 97th Floor CEO Paxton Gray
1:30 – 2:45 PM
Lunch
Buffet-Style Lunch
3:00 – 4:00 PM
Group Discussions
Select a topic and join one of three discussions—share what you know and learn from other marketing leaders.
30 Minute break
4:30 – 5:45 PM
Panel: Building An Unmistakable Brand Through Content: Standing Out Against the Artificial
Panelists from innovative brands discuss how they’re creating content that cuts through the mediocrity.
45 Minute break
6:30 PM
Dinner
First-class, buffet-style dinner, cocktails, and S’mores around the fire.
8:00 – 11:00 PM
Desserts, Drinks and Social Activities
8:30 – 9:30 AM
Breakfast
30 Minute break
10:00 – 11:00 AM
Group Discussions
Select a topic and join one of three discussions—share what you know and learn from other marketing leaders.
15 Minute break
11:15 – 12:15 PM
Group Discussions
Select a topic and join one of three discussions—share what you know and learn from other marketing leaders.
15 Minute break
12:30 – 1:30 PM
Lunch
1:30 – 3:00 PM
Panel: Forecasting in Marketing: The Art and Science of Exploring Possibility
Panelists from high-growth companies discuss their approach to forecasting in marketing and the pursuit of new
opportunities.
30 Minute break
3:30 – 5:30 PM
Group Activities
Join your fellow attendees in group activities, taking in the best of beautiful Park City.
1 Hour break
6:30 PM
Dinner on the town
Join us in downtown Park City by selecting from a variety of 5-star restaurants.
8:30 – 9:30 AM
Breakfast
30 Minute break
10:00 – 11:30 AM
Keynote Discussion: Guarav Agarwal — Chief Growth Officer @ ClickUp
Learn from Guarav and 97th Floor’s CEO, Paxton Gray, as they discuss approaches to dominant marketing.
11:30 – 1:30 PM
Lunch
Complimentary shuttles back to the SLC airport beginning at 12pm.
Register
Travel
We’ve carefully planned each moment of this 3-day conference to provide high-value connections and collaborations. Therefore, we strongly recommend that attendees arrange their travels to encompass the entire event.
Getting to Park City
From there, a 45-minute drive will take you to The St. Regis Deer Valley. Your transportation to the resort is paid for; ride-share vouchers are available for all attendees, courtesy of 97th Floor.
Heading home
Mastermind 2023 will draw to a close on November 15, with shuttles to the SLC Airport from St. Regis Deer Valley starting at noon, post-lunch.
FAQ
1. What is Mastermind 2023 and what does my ticket include?
Mastermind 2023 is an exclusive 3-day retreat for marketing leaders and strategists. Your ticket not only gives you access to industry trailblazers like Gaurav Agarwal, Chief Growth Officer at ClickUp, but also includes breakfast, lunch, and dinner each day, accommodation at a luxury resort in Park City, and a plethora of unforgettable activities.
2. How many attendees will be there?
Mastermind 2023 is designed to foster collaboration and active participation, so we’ve capped the number of attendees to about 65, plus around 15 employees from 97th Floor who will lead and facilitate discussions.
3. What should I wear to Mastermind 2023?
The dress code for Mastermind 2023 is casual – we want you to be comfortable! Given that the event is in November, we recommend bringing warm clothing to accommodate for the fall weather in Park City, Utah.
4. Is Mastermind 2023 a "Marketing Vacation"?
Mastermind 2023 might feel like a vacation due to the beautiful mountain resort setting and gourmet meals, but the focus remains on professional growth and collaboration. Expect to spend most of your time workshopping, collaborating, and discussing ways to improve your marketing skills and practices.
5. What are the dates for Mastermind 2023?
Mastermind 2023 will be held November 13th – 15th at the St Regis Deer Valley Resort in Park City, UT.