What is Mastermind?
Mastermind is a 3-Day senior marketing leadership retreat focused on discussion, collaboration, and 97th Floor thought leadership.
Forget large auditoriums and sales pitches; instead, anticipate robust discussions, provoking panels, and fulfilling connections with industry trailblazers. At Mastermind, you’re not just a part of the event – you are the event.
"A Transformative Experience"
It was by far, the best event I’ve ever been to in my entire career. I absolutely loved the format where we openly discussed topics that are on all of our minds and learned how fellow marketing leaders are tackling challenges.
Top to bottom this has been an absolutely transformative experience. Great people, interesting topics, and deep philosophical conversations, all from one of the most idyllic spots I have ever seen.
It was actually a bit of an un-conference — like nothing I’ve ever experienced! The content was predominantly talking and learning from other marketing leaders from companies around the US.
I happily hit “Accept” to every single person from the Mastermind event who sent me a connection request. Finally, real people and REAL connections to super smart marketers.
Agenda
8:30 – 9:30 AM
Breakfast
30 Minute break
10:00 – 11:00 AM
Group Discussions
Select a topic and join one of three discussions—share what you know and learn from other marketing leaders.
15 Minute break
11:15 – 12:15 PM
Group Discussions
Select a topic and join one of three discussions—share what you know and learn from other marketing leaders.
15 Minute break
12:30 – 1:30 PM
Lunch
1:30 – 3:00 PM
Panel: Forecasting in Marketing: The Art and Science of Exploring Possibility
Panelists from high-growth companies discuss their approach to forecasting in marketing and the pursuit of new
opportunities.
30 Minute break
3:30 – 5:30 PM
Group Activities
Join your fellow attendees in group activities, taking in the best of beautiful Park City.
1 Hour break
6:30 PM
Dinner on the town
Join us in downtown Park City by selecting from a variety of 5-star restaurants.
8:30 – 9:30 AM
Breakfast
30 Minute break
10:00 – 11:30 AM
Keynote Discussion: Guarav Agarwal — Chief Growth Officer @ ClickUp
Learn from Guarav and 97th Floor’s CEO, Paxton Gray, as they discuss approaches to dominant marketing.
11:30 – 1:30 PM
Lunch
Complimentary shuttles back to the SLC airport beginning at 12pm.
More details coming soon!
Register
Travel
Mastermind 2024 will be held at the Pendry in the center of Canyons Village, Park City, Utah.
We’ve carefully planned each moment of this 3-day conference to provide high-value connections and collaborations. Therefore, we strongly recommend that attendees arrange their travels to encompass the entire event.
Getting to Park City
For out-of-state attendees, your journey will begin at Salt Lake City International Airport.
From there, a 45-minute drive will take you to The Pendry Hotel. Your transportation to the resort is paid for; ride-share vouchers are available for all attendees, courtesy of 97th Floor.
Heading home
Mastermind 2024 will draw to a close on November 21, with shuttles to the SLC Airport from Pendry Park City.
FAQ
1. What is Mastermind 2024 and what does my ticket include?
Mastermind 2024 is an exclusive 3-day retreat for marketing leaders and strategists. Your ticket includes breakfast, lunch, and dinner each day, travel to and from the hotel, your hotel room, and all of the event activities.
2. How many attendees will be there?
Mastermind 2024 is designed to foster collaboration and active participation, so we’ve capped the number of attendees to about 65, plus around 15 employees from 97th Floor who will lead and facilitate discussions.
3. What should I wear to Mastermind 2024?
The dress code for Mastermind 2024 is casual – we want you to be comfortable! Given that the event is in November, we recommend bringing warm clothing to accommodate for the fall weather in Park City, Utah.
4. Is Mastermind 2024 a "Marketing Vacation"?
Mastermind 2024 might feel like a vacation due to the beautiful mountain resort setting and gourmet meals, but the focus remains on professional growth and collaboration. Expect to spend most of your time workshopping, collaborating, and discussing ways to improve your marketing skills and practices.
5. What are the dates for Mastermind 2024?
Mastermind 2024 will be held November 19th-21st at the Pendry in Park City, UT.