A world-class "un-conference" for senior marketing leadership.
Park City, Utah • November 19-21, 2024

What is Mastermind?

Now in its 6th year, Mastermind is a marketing retreat for senior marketing leaders of mature companies. It's a 3-day experience bringing together a hand-picked, invite-only group of marketing experts for an intellectual exchange unlike any other.

Forget large auditoriums and sales pitches; instead, anticipate robust discussions, provoking panels, and fulfilling connections with industry trailblazers. At Mastermind,  you're not just a part of the event—you are the event. 

After a dose of Mastermind, conventional marketing conferences just won't cut it. Welcome to the real deal.

“A Transformative Experience”

It was by far, the best event I’ve ever been to in my entire career. I absolutely loved the format where we openly discussed topics that are on all of our minds and learned how fellow marketing leaders are tackling challenges. 

Javi Cano
CMO, Sotyra

Top to bottom this has been an absolutely transformative experience. Great people, interesting topics, and deep philosophical conversations, all from one of the most idyllic spots I have ever seen.

Theresa Anderson
Head of Marketing, Agorapulse

It was actually a bit of an un-conference — like nothing I’ve ever experienced! The content was predominantly talking and learning from other marketing leaders from companies around the US.

Mark Boothe
CMO, DOMO

I happily hit “Accept” to every single person from the Mastermind event who sent me a connection request. Finally, real people and REAL connections to super smart marketers.

Holly Miller Anderson
SEO Product Manager, Under Armour
KEYNOTE

Gaurav Agarwal

Chief Growth Officer at Click Up

Gaurav Agarwal is the Chief Growth Officer at ClickUp, accelerating hyper-scale growth through data-driven marketing and product growth. He leads the $4B SaaS company's growth marketing, growth product, growth ops, data science, inbound & content, content, CRM & lifecycle, and more. 

He is passionate about growth with proven expertise in growing businesses at scale across many industries. Before joining ClickUp, he was SVP of Growth at Freedom Financial Network after serving as the SVP of Growth (and Interim CMO) at Molekule. Gaurav is also an advisor and angel investor in 25+ companies disrupting SaaS, e-commerce, CPG, fintech, and hardware.

Panels

Building An Unmistakable
Brand Through Content:
Standing Out Against the Artificial

Fascination with artificial intelligence is at an all-time high. Yet, consumers want to interact with distinct, authentic, living brands—brands producing content that breaks through the noise.
Panelists from innovative brands discuss how they're cutting through the mediocrity.

Panelists

Rachel Tonkovich

Senior Graphic Designer
97th Floor

Rachel Tonkovich

Senior Graphic Designer
97th Floor

Rachel Tonkovich

Senior Graphic Designer
97th Floor

Rachel Tonkovich

Senior Graphic Designer
97th Floor

Rachel Tonkovich

Senior Graphic Designer
97th Floor

Forecasting in Marketing:
The Art and Science of Exploring Possibility

Forecasting in marketing is not just about prediction. "Forecasting looks at how hidden currents in the present signal possible changes in direction for companies...thus, the primary goal of forecasting is to identify the full range of possibilities, not a limited set of illusory certainties." (HBR, 2007)
Pannelists from high-growth companies discuss their approach to forecasting and the pursuit of opportunities.

Panelists

Rachel Tonkovich

Senior Graphic Designer
97th Floor

Rachel Tonkovich

Senior Graphic Designer
97th Floor

Rachel Tonkovich

Senior Graphic Designer
97th Floor

Rachel Tonkovich

Senior Graphic Designer
97th Floor

Rachel Tonkovich

Senior Graphic Designer
97th Floor

Discussions

Tailored to address your most current and pressing challenges, discussions are the pulse of Mastermind - exploratory, collaborative, and brimming with insight that traditional conferences can't touch.

No matter which discussion track you join, expect to find an energetic and driven group of marketers committed to pushing boundaries in the marketing industry.
Maximizing Marketing ROI
How are you choosing to allocate resources for short-term and long-term returns? Which investments are you most bullish on?
Evolving Marketing Team Structures
How do you determine which roles you do and don’t need? How have marketing team structures shifted in the past 3 years?
Budget Shifts: An Outlook on 2025
Where will marketing budgets go in 2025 and what adjustments should top leadership expect?
AI for Data Analysis
How are you using AI for data collection, cleaning, analysis, and visualization? What practical results are you seeing from AI data analysis?
AI & Content Creation
What aspects of your content creation systems are being influenced or replaced by AI? What creative gains have you made thanks to AI?
Martech Tool Time
Bring your favorite tools to share in a show-and-tell-style discussion with prizes on the line.
Subject Matter Experts
How are you finding and leveraging subject matter experts in an increasingly artificial world?
Knowing Your Customer
How do you discover, leverage, and communicate customer insights across marketing, sales, customer service and more?
Projections & Forecasting
How are you building your growth vision, setting expectations, and communicating forecasts to key stakeholders?

Agenda

TUESDAY
November 19
WEDNESDAY
November 20
THURSDAY
November 21
11:00 AM - 1:00 PM

Check-In

Pick up your event schedule and badge, explore your luxury suite, and meet other Mastermind attendees before the magic starts.
1:00 PM - 2:00 PM

Lunch

2:00 PM - 3:00 PM

Kickoff

3:00 PM - 4:00 PM

Group Discussions

4:00 PM - 5:00 PM

Panel

5:00 PM - 6:00 PM

Group Discussions

30 Minute break
6:30 pm - 7:30 PM

Dinner

Dessert, Drinks, & Social Activities

8:30 AM - 9:00 AM

Breakfast

Coffee available starting at 8:00 AM
9:00 AM - 10:00 AM

Panel

10:00 AM - 11:00 AM

Group Discussions

11:00 AM - 12:00 PM

Group Discussions

30 Minute break
12:30 PM - 1:30 PM

Lunch

1:30 PM - 2:30 PM

Group Discussions

2:30 PM - 3:30 PM

Group Discussions

30 Minute break
4:00 PM - 6:00 PM

 Group Activities

30 Minute break
6:30 pm - 7:30 PM

Dinner

Cocktails & Trivia

8:30 AM - 9:00 AM

Breakfast

Coffee available starting at 8:00 AM
9:00 AM - 10:00 AM

Keynote

10:00 AM -11:00 AM

Post-keynote Discussion Group

11:00 AM - 11:30 AM

Checkout

30 Minute break
12:30 PM - 1:30 PM

Lunch

1:30 PM

Shuttles begin

Shuttles will arrive every 2 hours to take people to the airport

Apply to Attend

Interested in attending Mastermind?
Please fill out a short form and we will review your application.

Travel

The picturesque Wasatch Mountains set the stage for Mastermind 2024 at Pendry Park City, a luxury resort.

We've carefully planned each moment of this 3-day conference to provide high-value connections and collaborations. Therefore, we strongly recommend that attendees arrange their travels to encompass the entire event.

Getting to Park City

For those traveling to Utah, you will need to arrive at Salt Lake City International Airport no later than 11am MST.

From there, a scenic 45-minute drive will take you to Pendry Park City. Your transportation to the resort is included with your ticket; ride-share vouchers are available for all attendees.

Heading home

Mastermind 2024 will draw to a close on November 21st, with shuttles to the SLC Airport starting at 12:30pm.

Accordingly, please select flights from Salt Lake City with take-off times after 2pm MST.

FAQ

Mastermind 2024 is an exclusive 3-day retreat for marketing leaders and strategists. Your ticket includes breakfast, lunch, and dinner each day, travel to and from the hotel, your hotel room, and all of the event activities.
Mastermind 2024 is designed to foster collaboration and active participation, so we’ve capped the number of attendees to about 65, plus around 15 employees from 97th Floor who will lead and facilitate discussions.
The dress code for Mastermind 2024 is casual – we want you to be comfortable! Given that the event is in November, we recommend bringing warm clothing to accommodate for the fall weather in Park City, Utah.
Mastermind 2024 will be held November 19th-21st at the Pendry in Park City, UT.